Demo Metrics Every SaaS Company Should Measure

Demo Metrics Every SaaS Company Should Measure

9
min read

“If you can’t measure it, you cannot improve it.” — Lord Kelvin. Understanding and measuring metrics is key to improving your SaaS business. Sales team metrics need to be measured consistently — quota attainment, number of calls, recording of sales calls, and more.

Sales Management
Demo Best Practices
Demo Skills
6 SaaS Sales Demo Training Tips for Delivering a Winning Demo

6 SaaS Sales Demo Training Tips for Delivering a Winning Demo

11
min read

Putting together a demonstration can be a dynamic and intricate process. Similar to creating a work of art or the methodology of a scientific experiment. Even with this methodical approach, the best planned and organized demo will fail unless the seller is well-trained to deliver it.

Demo Skills
Sales Management
Demo Best Practices
The Five Forces Driving Down Your Sales Demo Quality

The Five Forces Driving Down Your Sales Demo Quality

8
min read

The vast majority of B2B SaaS Demos are not helping sales. In many cases, they are counterproductive and waste the time of the prospect and the seller and damage the buyer's perception of the product and company. Our research has uncovered the five forces behind why so many live sales demos fail.

Demo Best Practices
Demo Skills
Sales Management